Why odd numbers you ask – you can read why further down in this post. In Preely you can choose between three, five, seven and 10. Normally, you’ll have an odd number of options, usually five. After analyzing the responses, you are able to derive an overall attitude either towards one or multiple related statements. In both cases, the participants are asked how much they agree or disagree with one or more statements. It can be the agreement to one statement (then we refer to it as a Likert item) or multiple statements like surveys (e.g. ![]() Likert scale measures your participants’ agreement to a statement. However, they are used slightly differently and give you different information. Likert and Semantic Differential scales are often mixed up, which is very understandable since they are quite similar. The quantitative nature of the scales makes it easy to analyze from a quantitative perspective. This provides you with insights into how your participants perceive your product or service, in addition to how they performed a given task. ![]() The great thing when using either a Likert scale or a Semantic Differential scale is that it makes it possible to give your participants a degree of opinion in quantitative tests. Likert scale and Semantic Differential scale are great for measuring your participants’ attitude towards what you are testing.
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